Tip #3 – Play to your StrengthsTip #1 was “Don’t treat fundraising as an add-on or you won’t find time for it” Tip #2 was “Focus on a handful of quality relationships rather than spreading yourself too thinly” Tip #3 – Play to your strengths Building on a handful of quality relationships should tie in with playing to your strengths. Does your organisation have strong links with big corporations, in-house experience in events fundraising or board members who are well connected with trusts and foundations? An effective fundraising strategy must play to these strengths – don’t make your job harder than it needs to be or think one size fits all (e.g. “we are a medical organisation so pharmaceutical companies should be giving to us”…)
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